Peak of Success

Ten Peaks Coffee CFO Sherry Tryssenaar is no bean counter. She’s a CMA.


Sherry Tryssenaar, Ten Peaks Coffee CFO and CMA.

Q: Why did you decide to pursue a CMA designation?

A: I had been working in finance and accounting roles for over a decade before I entered the CMA program. I had been fortunate enough to work with CMAs prior to selecting a program, and I really liked their thoughtful approach to problem solving and analysis. When I decided to pursue an accounting designation, I chose the CMA program because it covers all aspects of business management, not just accounting. I believe that having an understanding of other functional areas, such as marketing, information technology and operations, is essential to being an effective financial manager.

Q: How has the CMA designation helped you in your role as Chief Financial Officer of Ten Peaks Coffee?

A: Ten Peaks Coffee Company is a data-driven company. We are as passionate about numbers as we are about great coffee. The CMA program has helped me to develop a deeper understanding of the key performance drivers in our business, and to share this knowledge with my colleagues. In my role as CFO, I am responsible for financial reporting, risk management, corporate finance, investor relations, human resources and IT. The CMA designation has provided me with tools and training to effectively oversee these areas. Overall, it has allowed me to make a meaningful contribution to the strategic direction of Ten Peaks Coffee Company.

Q: What was the highlight of the Executive CMA Program?

A: Picking one highlight is a challenge! The instructors were excellent – dynamic and thought provoking. They provided tools and reference materials that I still use today. I also really enjoyed the interactions with other students. Their diverse backgrounds added valuable perspectives to the topics being discussed, and helped make the lessons more meaningful.

Q: Would you recommend others to pursue the CMA designation and why?

A: Absolutely. The CMA designation provides well-rounded training that allows finance professionals to excel in today’s complex business world.


A designation equal to your ambition.

A CMA designation does more than teach you to make sound financial decisions; it prepares you to lead. Whether your goal is  to become a Chief  Officer of a  blue-chip corporation or the  next great entrepreneur, as  a CMA you’ll have both the credentials and the training to succeed.

How to become a CMA:

1. Complete your university degree (or equivalent).

2. Complete CMA’s required topics in accounting and business. This can be done either at a post secondary institution or through CMA.

3. Prove your knowledge of the required topics by way of an entrance exam or a CMA-accredited university program.

4. Complete your CMA  professional studies (Note: There are different options available to complete your CMA; as an example, you can take the program on its own or as part of a Combined MBA-CMA Program.)

The First Step is the Information Session.

Learn more about courses, programs, exams, prerequisites, and everything else you’ll need to know about becoming a CMA. Plus all of your questions will be answered by a working CMA. Events are about an hour in length. Visit for upcoming Info Sessions in your area.

Register now for September programs!



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